A friend told me about her unpleasant coffee experience from a hipster cafe.
Both my friend and the barista love coffee — one cares so much that she is willing to pay to get coffee ‘her way’; while the other one cares so much that he feels the obligation to protect people who ‘do not know enough about coffee’.
As a consumer, most of us access stories of coffee crafted by advertiser, marketer and brand strategists, which often include elements such as happiness, luxury, and perfect backdrop of beautiful cafes.
In TED Global 2009, Chimamanda Ngozi Adichie, a story teller from Nigeria said:
Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.
If a barista respects the beans and needs of customer, if a customer respects the responsibility of barista to bring the best of bean to cup, if both parties are willing to put in less ego and compromise; they will create a space and moment so magical that makes the perfect coffee experience.