Hi, I’m Isabelle!
The simplified version of what I do - a writer, author, and storyteller who helps businesses and entrepreneurs to establish brand stories.
From the business school, multinational corporate, coffee start-up, starting a business, exiting from the business, and diving into content writing, I have created a book worth of experiences made from fear, tears, breakdowns, soul-searching, love, hitting rock bottom, quitting, and trying – all packed in a tiny book called ‘The Art of Owning Your Story’.
I say, 'life is supposed to be hard', and here's why.
I learned my best lessons from the biggest flops in life. Period.
When I allow myself to fail and hit the rock bottom, I am free to try new things and experience life fully.
Regardless of what people have to say about success, I’ve learned the hard way that if I don’t believe in what I do, if I don’t enjoy doing what I do, I’ll perish in the pursuit.
The process of finding ways to a fulfilling life wasn’t sunshine and rainbow, but life is too short not to live it.
What do I write about?
In this blog, I write about my entrepreneurial journey, the lessons I learn, personal development, as well as other things that matter, such as family, relationship, and adventures.
Thank you for taking your time, if you would like to get in touch, drop me an email at email@example.com.